|
"Our mission is to provide our customers with an experience that is the perfect blend of Irish charm and Danish cosiness. Our focus is on friendly customer service, quality products and unique ambiance makes any day something special to share with friends and family"
|
|
|
All I Want For Christmas Is Jule...bryg
|
|
|
You may have noticed several new Christmas beers on the taps at Tir Na Nog this month. As the Christmas holidays approach, many people will be enjoying these dark and malty concoctions. Christmas beer or ‘Julebryg’ has been a popular tradition in Denmark and throughout Scandinavia for centuries. J-Day may be cancelled this year, but we are sure that won’t stop customers getting festive over a Christmas beer or three. Where does the tradition of brewing Christmas beer come from? What makes a Christmas beer a Christmas beer? Look no further, we have the answers right here.
The strongest claim to the tradition of brewing Christmas beer comes from the Scandinavian countries. Vikings enjoyed strong, malty beer during their ‘Jul’, or ‘Yule’ celebrations. On December 21st, Viking festivities involved ‘drinking Jul’, with rounds of beers offered up to Odin, Freya, and the other Norse gods. Even after Christianity was introduced and eventually becoming the official religion, brewing Christmas beer was mandated by law! King Haakon ‘the Good’ of Norway (c. 920-961 AD) decreed that every household must brew a measure of beer for Jul, taking several days and rolling into Christmas. During the 13th century, this tradition was reinforced with the Gulathing Laws. These laws mandated that not only must each peasant household brew Christmas beer, but also required them to host a party and outlined specific penalties for failing to do so.
Both Sweden and Denmark continued these brewing traditions that originated from their Viking roots. The Swedes were even the first Europeans to introduce Christmas beer to North America in the 17th century. Likewise, the Scandinavian brewing phenomenon was noticed throughout Europe and adopted by other nations, each with their own twist. Britain, Belgium, Switzerland, and Austria have developed many well-known modern Christmas brews inspired from the Scandinavian tradition.
Tuborgs Julebryg was first introduced in 1981. The beer’s popularity sparked after a 1984 commercial featuring Santa chasing a Tuborg truck in his sleigh. In fact, this remains the longest-running commercial in Danish history and has quickly become an essential part of the Danish holiday season. Inscribed on the bottle is the phrase “Glædig jul og godt Tub’år”, which is a pun translating to “Merry Christmas and a Happy…Tuborg.” In the 1990s, J-Day became a holiday tradition to mark the beer’s release. Almost three decades later, the love of this Danish beer has spread to beer drinkers around the world. J-Day continues to be celebrated in Denmark and numerous other countries including Germany, Iceland, Sweden, Romania, Japan, Serbia, and Switzerland.
In the present day, Christmas beer is generally characterized as a stronger, darker, spiced beer that often has a rich body and warming finish. This Christmas season is the perfect opportunity to taste our selection of Christmas beers like Grimbergen Noel, Jacobsen Golden Naked Christmas Ale, Jacobsen Donker Winter Ale and of course Tuborg Julebryg. As you enjoy a Christmas brew or three this year, think back to the strong heritage which came before it, or perhaps go full on Viking and make your own!
|
|
|
|
Original Tuborg Advert from 1980s
|
|
|
We have received lots of great feedback about our FLUX Deluxe Sunday Roast. The family-style service has been a big hit. Many of you have told us that you love the concept of the menu changing from week to week. As the roast is becoming more of a feature on the menu, we thought it would be good to give you a little sneak peak at the upcoming menu for the next four Sundays. In order to accommodate more people enjoying their weekly fix, tickets are no longer required. All that is needed is to make a reservation (17:00) in FLUX and write that you are coming for the roast in the comments. Here are the awesome dishes that we have coming up:
01/11 - Mouth-watering Ham, fried with pepper and honey. Served with small fried potatoes, Yorkshire puddings, cream stewed spinach, almond fried cauliflower and bulgur with fried mushrooms. Alternatively, you can get Sashi Beef Cuvettes as the meat of the dish.
08/11 – Classic Roast Duck (fully fried thighs) with red cabbage and 3 kinds of potatoes (English with parsley, Danish with sugar and French with paprika). Served with fries with pork, croutons, Yorkshire puddings and cream sauce. Accompanied by a Waldorf salad with celery, apples and walnuts.
15/11 - Roast lamb, with sausages and winter green beans. Served with potatoes baked in cream and garlic, warm beetroot salad with pine nuts and ginger. Alternatively, for those that do not like lamb, we have chicken with parsley, cucumber salad with chilli and birch, Yorkshire puddings with mild mustard sauce and chicken cheese sauce.
22/11 - Beef brasserie with onions, carrots, celery and thyme. Served with mashed potatoes, stuffed tomatoes and grilled broccoli with chili and Yorkshire puddings. Accompanied by a salad of green beans with vinaigrette and goat’s cheese.
|
|
|
Christmas Bingo - November 24th
Christmas Bingo is one of our favourite events of the year and there is 10,000kr in prizes to be won. The event will be hosted in both The Merchant Room and The Tap Room.
We have plenty of Christmas beers, warm Irish cider, Gløgg and Irish Coffee. Grab your friends and family and make your way to Tir Na Nog for one of the best nights of the year.
|
|
|
|
Navigating in a Pandemic Article
The uncertainty of our current times has added more challenges and stress to the hospitality industry than ever before. FFT: Irelands Premier Hospitality Title spoke with our Bar Manager Dylan about how we have adapted our business model to continue offer the best experience for customers with restrictions. Read the article here.
|
|
|
|
Last Chance to Vote
There is one week left of voting for the Byens Bedste Awards 2020. We have been nomitated for the Byens Bedste Gå-i-Byen Sted. If you think we deserve to win, then you can vote for us.
|
|
|
|
Final Dram for the Nation
The people at the helm of the Midleton Very Rare range recently announced that the bottling for 2020 is the last expression in the series by former Master Distiller of 23 years: Brian Nation.
The new Master Distiller Kevin O'Gorman spoke about the upcoming bottle "Brian’s love of a single pot still is reflected in this exceptional whiskey, while preserving the balance and beauty for which Midleton Very Rare is renowned.
|
|
|
|
Æbleskiver
From mid-November, the traditional Danish delicacy æbleskiver will be available as a dessert on our Gastropub food menu. Whether you wait for the festive period or eat them all year round, these fluffy, sweet spheres of heaven are the perfect ending to highlight a delicious meal.
|
|
|
|
Loyalty Member Events & Benefits
|
|
26th November - Exclusive Rum Tasting.
Our very own James Cullen will be hosting an exclusive rum tasting for loyalty members. Join us as James takes you on an exploration of Pacto Navio, Havana 7yrs, Havana Club Selección De Maestros and Havana Club 15 yrs Gran Reserva. Following the tasting complimentary pizza will be served.
Get your tickets for only 200kr HERE.
Loyalty Program Benefits for November:
Every Monday throughout November, Loyalty Members will receive a free glass of house wine when buying any of our tasty pizzas. This offer is between 17:00-20:00. Check out the FB Event.
The G.O.T whisky collection fought a hard battle but ultimately lost to lots of thirsty Loyaly Members. For November, we are heading back to Ireland for our Whiskey of the Month. Loyalty Members will be able to get 4cl of Glendalough 7 Single Malt for the price of 2cl.
Filter coffee for 10kr, with 5kr re-fills throughout the day.
|
|
|
Caesar (Shift) Cipher Challenge
|
|
Let's finish with a brain teaser! If you can crack the code, you win a free glass of our delicious gløgg.
In cryptography, a Caesar cipher is one of the simplest and most widely known encryption techniques. It is a type of substitution cipher in which each letter in the plaintext is replaced by a letter some fixed number of positions down the alphabet. So, for example with a shift of one, A would become B, B would become C and so on. Or with a shift of +3 to the letter "B" will become "E". If a shift is -3 the letter “B” would be “Y”. A word of warning, each word will signal a new shift!
Cipher Puzzle: DHYT ZU OXA GSXDOB
If you manage to decode the message, email the answer (message and shift changes) to [email protected] and you will be added to the list of winners. Come in and claim your prize. The challenge is open until Sunday 8th November. Time to crack out the old pen and paper and obviously no googling of the answer is allowed.
|
|
|
|
|
